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Extended Résumé

December 2022 – November 2023

Social Media and Owned Content | Remote 

  • Managed, monitored, and tracked the performance of 5,700+ posts across four social media accounts and saw a net engagement rate (per impression) of 1.4%

  • Supported social media strategy for 20+ marketing campaigns – built and presented cross-functional project briefs for 85% of the campaigns, created post visuals for over 60%, and led project management, performance tracking, and reporting for more than 90%

  • Conducted one-on-one interviews with 10+ stakeholders across the organization including Julie Hanna, Executive Chair of Kiva's Board of Directors, Kiva lenders, borrowers, volunteers, and employees

  • Wrote 15+ articles for using SEO tools Google Analytics and Semrush to drive page traffic 

August 2021 – December 2022

Content Creator | Remote 

  • Created and delivered monthly evergreen and campaign social posts by curating visuals, writing captions, and scheduling out the finalized content

  • Ensured industry jargon related to microfinance was both palatable for our target demographics and optimized for organic search

  • Wrote blogs based on interviews, external research, and internal content aligned with various Marketing team needs

  • Produced one-off creative materials, such as Spotify playlists, audio posts, video scripts, and storyboards

December 2020 – August 2021

Media Fellow | Remote 

  • Oversaw major research projects on the social media team

  • Assisted in the integration of redesign rollout

  • Planned, created, and managed campaign-driven and evergreen content

  • Connected the pursuits of Growth Marketing and Design Ops with skills in copywriting, optimization, and visual design

June 2019 – August 2019

Digital Marketing Intern

Magma Partners VC Fund | Santiago de Chile, Chile 

  • Collaborated in Spanish and English with professionals spanning a dozen South American tech startups 

  • Wrote 45+ articles for Magma’s internally-run news site, LatAm List​​

  • Managed social media content for six accounts – Twitter Facebook and LinkedIn for both Magma and the fund’s Managing Partner, Nathan Lustig 

    • Saw net engagement rate (per impression) increase by 14% YoY

January 2019 – April 2019

Digital Marketing Intern

Flight Centre UK | London, England 

  • ​Recorded and presented an exploratory audit of desktop and mobile user experiences

  • Collaborated with the Head of SEO and the Head of Performance Marketing to write optimized copy answering travelers' top five FAQs for 30+ Airline Partners' hub pages

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